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A Free articles marketing campaign is an investment that requires patience
One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display. In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised...
Catapult Your Traffic With These Web Site Add-Ons
Copyright 2005 Ronald Gibson Having a website is great but, if the site doesn't have any traffic, then what good is it really doing for you? Here are some features that you can add to your site to generate more traffic and more stickiness for your...
Free Website and Blog Content Bonanza
Copyright 2005 Jim Edwards
Did you know that literally millions of pages of content exist out on the Internet that you can legally use (some would even say "swipe") to put content on your website?
It's true!
In fact, "public domain"...
How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one...
Internet Promotion - Advantages and Disadvantages
Internet Promotion - Advantages and Disadvantages The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their...
Online MLM payment forms - what options do you have?
One thing to consider before you get serious with any online MLM program you're interested in joining is: how are you going to get paid? You see, with online MLM programs of today, it's very possible that you may be the only person in your country...
Powerful SEO Tools
Your time is valuable, so we'll cut to the chase. There are a large number of excellent free tools on the internet to help you with your Search Engine Optimization campaigns, and an even larger number of useless ones. Here you'll find a list of...
The 3 Best Website Traffic Sources
Copyright 2005 Jim Edwards
Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.
This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the...
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like. In fact, here are 6 mouth-watering reasons why every marketer should be blogging: 1- Fast Search Engine Spidering and...
Why free articles traffic can earn you more sales than pay-per-click leads
To be successful at any affiliate marketing program, you not only need traffic but you also require a certain type of traffic. In fact this rule also applies to any online marketing you can think of. Recently some across an amazing audio interview...
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Increase Website Traffic by Giving Them What They Want
Yes, it is true… to increase website traffic you need links pointing to your site. But not any old links. Sure, many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas.
If link building were the most popular way of building quality traffic to a site, why is it that some (if not most) websites find it incredibly difficult to attract these links? I believe the answer lies in the value (or lack thereof) that these sites offer the Internet community.
I often read people comparing a website to a shopping mall – and indeed they are right. Shopping malls have mastered the skill of creating new and exciting ways of attracting new shoppers - and retaining those customers already frequenting the mall.
Ask yourself why most successful shops routinely rearrange their product displays. Why do they design or manufacture new products? Summer time sees swimsuits making their way closer to the entrance. Fruit salads and lettuce leaves are everywhere to be seen in the grocery section.
People are naturally curious creatures and as such get bored very easily. It’s all about satisfying the shopper (user). Give the customer what they want, when they want it and they’ll return. Better yet, they’ll recommend your store to their friends, colleagues and loved ones.
But what does fruit and sexy bikinis have to do with your website? You have to find out what your user wants and give it to them.
Would you link to your site?
So, what does generate return traffic to a site? Well, take a closer look at your site and determine whether you’d link to it yourself? Is there anything on your site that you can honestly say is of value?
I’m not talking about product prices or a profile on how you founded your company. I’m talking about something that is useful and convenient to your target market. A utility or tool of sorts. Perhaps a regularly updated dialogue with your visitors. An invaluable resource that teaches people something they don’t already know.
Ideas worth researching
An excellent way to increase website traffic is to ask a “how to” question and write about your solution. If you’ve got a motor-related site, writing an article on “how to sell a car” could be an excellent idea. In the landscaping business? “How to plant a tree?” would make for a good article too. What could you write if you have
a conference facility? How about “what to remember when arranging a wedding or business function?”?
Not only will writing articles bulk up your website’s content, which search engines love, but will also add value to other websites that publish your writing on their websites.
The good thing about good articles is that they tend to circulate the Net pretty well. By adding an optimised link to the bottom of your article you could in turn generate more traffic to your site.
But articles aren’t the only way of generating traffic to your site. Something that is destined to become more popular is the inclusion of a business blog on a website. This lets you build a personal relationship with your customers. Naturally, the blog needs to be well thought of before being added. Will it be a regularly updated blog or one that is updated less frequently? Will there be one or more voices/writers for the blog? Everyone has their own preference to a style of writing. Letting your staff or departments publish their own blogs will create even more opportunities of attracting more than one type of reader or client.
Adding a tool that people are searching for is yet another excellent idea. It could be a currency converter, BMI calculator or a free online travel organiser – anything that is related to your website and that offers an invaluable benefit to those who find it.
As ludicrous as this may sound, being a hub for industry-related websites and information is another great idea. You could have a section devoted to your reviews of market-related products, services and websites – with links pointing to them. Your users will come to trust your knowledge and advice, and as such will refer your website to their contacts.
The bottom line
Regardless of what you write about or have to offer your visitor, the key is to keep it simple, fresh and non-salesy. Your website should already have a section that does all that sales pitching. Offering genuinely useful content and tools is what will differentiate your website from that of your abandoned peers.
Ideas are everywhere. It takes some time, effort, research and a bit of imagination to come up with soothing other than a good link request email. Your user’s word of mouth will reward your efforts.
About the Author
Gallianno Cosme is the SEM Captain at Quirk, a full-service eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to http://www.quirk.co.za for more information.
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