|
|
|
8 Ways To Get People To Visit Your Web Site Again and Again
Getting visitors to your web site is not one of the easiest things to do especially if you've only just set up your web site. The trick here is to find as many ways as possible to get the visitors, that do visit your site, to come back again and...
A1 Technology Launches its independent SEO division A-1 Internetdesign
A-1 Technology Inc., a US based Offshore outsourcing firm launched its SEO division as a separate company, A-1 Internetdesign Inc. Having established itself in the field of software and website development, the company expanded to provide vertical...
Blogging and Pinging- Powerful Backdoor Into Major Search Engines For Free
Most of you know what a blog is. But have you ever had to ping a web site? Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web...
Business Blogs And Their Benefits
Blog is a medium for self-expression on web. Blogs are in the form of few paragraph entries. Blogs are created by both individual and companies which are in the form of personal and commercial blogs. It provides an option to make the articles...
Creating Your Own Blogging Empire!
One of the goals of most marketers today is to create a consistent monthly income which requires little or no effort on their part. This was usually accomplished through residual income programs like mlm’s or network marketing programs.
Lately,...
Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags,...
How my page rank went from 0 to 5 in one update. How yours can too.
Increase Your Google Page Rank!
This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it...
My Adsense Journey
As a blogger, I started creating websites that I found personally interesting to me. I found articles that were fun and interesting and posted them for people to read. After all.. people create blogs so they can share their feelings and...
The Internet and customer care: aid or anarchy?
Consumers take customer care into their own hands It was reported in ‘Marketing’ magazine this month, that Britain is becoming a “disaffected nation”, with each adult apparently making an average of 12 complaints to service providers each year,...
The KEY To A Winning Internet Marketing Strategy Is To Master ONE Technique First
Copyright 2005 The IWE, LLC. All Rights Reserved. New to the Internet and Internet Marketing? Looking to stack your claim of Internet "RICHES" by starting up a online business of your own? Aren't we all. I remember when I first got started...
|
|
| |
|
|
|
|
|
|
Consultants - Writing Articles for the Internet Blankets the World with your Expertise and Style
Copyright 2005 Off the Page
A Consultant could be an Expert about Absolutely Anything
Calling yourself a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?
You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients.
Every consultant is unique in important ways. Your challenge is to express those significant intangibles — so they set you apart from others using the same job title. Do clients understand what you can do for them? How you’re different from the competition? Why they’d prefer you?
Article Marketing is Your Ideal Stage
Whether you’re selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste.
Once it’s widely posted, the message can be read by thousands. Some readers will search for what else you’ve said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They’re building your name recognition and readership in short order.
Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust — a must for doing business down the road.
Local Search can Further Define Your Market
Unlike a plumber or day care center, most consultants needn’t be confined to the local arena. Your Internet exposure connects you to a
national or global audience, if that’s your goal. But if your target market is closer to home, articles still help to position you.
Recent research by The Kelsey Group show that 70% use the Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means the person includes a geographic term in their search engine query. For example, a query with: “employee benefit consultant” + Denver only lists the small pool of appropriate Denver providers.
Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html . The trend toward local search is growing quickly. Businesses can easily be left out—which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn’t necessary — but still helpful for a variety of reasons.
Potential Clients will Check You Out Online
Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up?
It helps if your name is unusual. If not, follow up with “search within results” for a qualifier term (like your specialty, “employee benefits”) to find your cites.
In just a few moments, searchers get a picture of your professional standing and scope of recognition. They’re likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you’ve been publishing articles, they’ll also show up — enhancing your credibility and incoming links.
In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that’s well over 3,000. So many cites boosted my website traffic and Page Rank as well.
If you haven’t gone “ego surfing” on Google for mentions of your name, you should. Because the public will. Make sure there’s plenty of stuff for them to find that does you proud.
About the Author
--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450
|
|
|
|
|
|