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Informative Articles

7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes". An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these...

Being Your Own Boss
Copyright 2005 Brian Beshore As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on. Now, I’m not advocating that you stop liking...

Free Internet secrets that will instantly drive up your traffic and sales
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Search Engine Optimization For Blogs
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Every webmaster knows that the free search engines are a major source of traffic. They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Yes, sure, a "perfect" page,...

The Secrets to Corporate Blogging
Web logs, popularly known as blogs, have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals...

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Why Google Blog Search Matters to Your Business
Copyright 2005 Tinu AbayomiPaul According to Google, Google's Blog Search is "Google search technology focused on blogs". It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at...

Why You Need to Blog and use RSS Feeds!
Blogs and RSS feeds are a sure-fire way to get your website off the dirt roads of cyberspace and onto the Internet superhighway! Think about it. Has your web traffic been slow and bumpy? Then maybe it’s time to try a new route. Let’s imagine for...

 
 
 
Competing with the Big Names

If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can't be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.

The long established sites have received so many links over the years they don't have to plaster their pages with certain keywords for high rankings.

Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links:
* Writing articles
* Reciprocal linking to relevant sites
* Participating in forums
* Frequently updating content
* Creating free

 


tools
* Submitting to directories
* Buying text links

Frequently updated content will generate a large number of one-way links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to:
* Become the leader in your industry
* Write press releases, articles and free ebooks
* Use paid advertising
* Start a newsletter/e-zine and a blog.
* Target the right keywords

Beating the leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to the top of the rankings in the search engines with time and hard work.

About the Author

Derek Croote is a SEO, web design and usability enthusiast. Derek is the webmaster of http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.