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Blogging = The Latest Phenomena in Traffic Generation
In what was originally a form of online journal keeping by stay-at-home moms and college students, it has now become a national phenomenon with its presence felt as a legitimate business booster. For the novices, blogs are online journals that...
Blogs: The New E-Tool
What are blogs?
Blogs are frequently updated web pages on which authors post articles about news items, interesting websites, and their thoughts and just about anything that interests the author. Blogs are the newest information age revolution...
How Blogs And RSS Boost Your Search Engine Visibility
Search engine marketers especially favour blogs because they have a number of features that make them the darling of search engines.
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who...
How To Promote Your Online Store
Copyright 2005 Denise OBerry OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key...
How Yahoo's Recent Facelift Can Mean More Traffic To Your Site
Copyright 2004 Tinu AbayomiPaul It even surprised me. Yes, even though I have been pointing out the possibility since July, I was shocked when I heard the news as well. You see, I was sure we were at least a year off from this glorious day. The...
"Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps"
Just launched your website ? Now what ? You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly. Now you have to get those hungry 'visitors' and 'leads' waiting to grab...
RSS Directory Submission: The Key to Blog Promotion
According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition?
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SEO Boging for Pagerank
Weblogs have been around for a long time now but in recent times more and more webmasters have been using them to influence their PR in an attempt to acheive better rankings. Blogs are given a large amount of weight by search engines so it was only...
The Future of RSS is Not Blogs
Copyright 2005 Sharon Housley Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication...
The RSS Promise for Internet Users
Copyright 2005 Rok Hrastnik The RSS promise for end-users is simple: --> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what’s new and without having their online subscriptions...
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Capturing Leads Effectively on Free Traffic Exchanges
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address.
Why waste your traffic exchange credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next causing you to lose a potential prospect.
If you set up an incentive-laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages on several traffic exchanges for each product or service you are promoting?
Ok, so you have a person's email address and name. What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to anyone in your Autoresponder email list. If you connect the form on your lead capture page to your Autoresponder you have a virtually unlimited opportunity to advertise to your now "opt in" subscriber.
Your only real job becomes promoting your lead capture pages. The Autoresponder system once
set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a Free Traffic Exchange they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL.
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to your Autoresponder follow up system, and start promoting and tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
About the Author
Graduated from the University of Waterloo Engineering program in 1999. I have 10+ years of IT experience and 2 years of internet marketing experience.
I am the operator of Cobrasurf.com an Autosurf Traffic Exchange.
Free Website Traffic and Free Website Promotion
My blog can be found at Cobrasurf.blogspot.com
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