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Informative Articles

10 Sure Fire Phrases That Will Increase Your site Traffic
1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new...

16 Ways to Drive Traffic to Your Blog
You've got your blog set up and you've started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you...

5 Secret Benefits That Bloggers Love And Enjoy
Copyright 2005 Benjamin Scott 1: Building Trust Relationships Blogging allows bloggers to share their expertise and knowledge with a very large audience. Building a loyal audience is something that every small business owner would love to...

Building eCommerce Websites That Work - Part 1
Copyright 2005 Richard Keir You want to succeed at eCommerce? Welcome to a very big family. Right off, let’s be clear - there are lots of ways to do business on the internet. And lots of ways to both make and lose money. Successful eCommerce...

Creating Your Own Product: What Should You Write About?
Copyright 2005 Ronald Gibson You would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire process. The reason I say that is because when...

How to differentiate between a good and a bad MLM / Network Marketing Company?
Copyright © Cecilia Chang Do you once join or are you in these business now? MLM or Network Marketing which is a very good sales strategy starts out from the western countries. Its strategy flow goes like this, a networker sell products to...

How To Increase Your Web Profits by ‘Cutting the Hype’
Copyright © 2005 Ross Storey – http://bestwebcopy.zapz.biz ‘Hype’ is now an often used slang word which is short for ‘Hyperbole’, pronounced ‘Hy – per – bul – ee’, with the accent on the ‘per’ (not ‘hyperbole’ as in ‘super- bowl’). The dictionary...

RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It
Copyright 2005 The IWE, LLC. All Rights Reserved. RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is... ... "Are you using RSS...

The Basics of Blogging to Niche Markets
Copyright 2005 Mal Keenan In the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don't have another site? Or what if you want your blog to be your main website, the exclusive carrier of...

The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. The online community is fast waking up to the power of blogs which...

 
 
 
Blogging for Business - Should You?

Copyright since 2009 Peter Tarrida del Marmol

So you've heard that having a blog is a good idea for your business, but are you sure WHY it's important? Understanding how blogs operate and how to use them for your business will give you great payoffs for your investment of time and energy. Not using your blog effectively will simply waste this fantastic resource.

WHY SHOULD I 'BLOG FOR BUSINESS'?

Blogs are a great method for giving your business credibility. Whether you post about industry news, recommend links to related topics or post valuable inside information or experiences, your audience will view you not only as a commercial venue but as a business interested in its community.

You can also use your blog to build traffic to your commercial site and to build a list of interested prospects. All of these issues are solid tools for marketing your product or service online.

WHY BLOGGING IS GREAT FOR CUSTOMERS

Blogs are not viewed the same as a typical website or sales page. The postings are often less formal or are presenting readers with interesting tidbits that entertain or inform about your topic or industry. Regular postings that draw the attention of your target market will build interest in your product and establish you as an 'expert' as well as create a good relationship with your prospects.

Since you can offer subscriptions to your blog through services like Bloglet.com, your prospects can easily receive notice of your recent postings right in their email inbox. By regularly posting relevant information your prospects will look to you first when needing the service or product you provide.

Since many blogs offer readers the ability to post

 


comments you immediately provide an opportunity for feedback or questions. This can clue you in to what your market needs or thinks, which can quickly be responded to in your next post.

BLOGGING FOR TRAFFIC

There are several methods of traffic buildings with blogs. One method is through the blog provider. Often the provider offers readers the option of searching for blogs with a word or phrase. Using that phrase in your blog or title will bring interested visitors.

The other method is through search engines. Search engines love fresh content and blogs make this easy. Simply 'ping' your blog to other media (this announces your update) and the search engines will pick it up. Using commonly searched words and phrases may give you the top ranking you were looking for. You can also link to your business website with the phrase and increase traffic directly to your sales page.

Finally, you can add an RSS feature to your blog. RSS (Really Simple Syndication) allows other websites to run the content from your blog. Every time you make a post the information will be automatically updated on sites featuring your RSS. This is attractive to sites with topics related to yours since they will benefit from the fresh content and you will benefit from the exposure.

If you haven't jumped on the blogging bandwagon yet you've been missing out on one of the cheapest and smartest marketing tools available. Creating a blog is easy and profitable - so make yours today!

About the author:

Peter Tarrida del Mármol is a Spanish online and offline marketer. Get a FREE e-book about making business online EVERY WEEK by subscribing to his newsletter: http://www.auctionearnings.com