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Audio Book Myths Or The “Audio Book Phobic“ People
Audio books are becoming more and more popular. Yet, there are a lot of individual people that are afraid of trying audio books – they are the “audio book phobic” people. I have interviewed some of them recently and collected the so called...
Audio Books On CD For First Time Users
Audio books on CD are the ultimate modern gift for you, for your friends or family members. Audio books on CD have many benefits from optimizing your time management by listening to audio books while driving or exercising to using them as an...
Audio Marketing Comes of Age: Educate First and Sales Will Follow
"Podcasting" is one of the newest and most popular marketing formats that have taken a strong foothold on the internet over the last several months. The word "podcasting" is actually a derivative of Apple's "iPod" and "broadcasting". It actually...
Free audio books - what is the best method?
When I was young I read all the books written by Douglas Adams.
I liked it so much that I have managed to persuade my parents to
buy the audio books of the titles I have read. I remember
getting larges boxes with up to twenty audio cassettes for...
HomelandDefenseStocks.com Presents Online Audio Interview with Larry Consalvi, CEO of Gateway International, Discussing Defense and Aerospace Contracts with Boeing, Raytheon, Northrop and Goodrich Aerostructures.
HomelandDefenseStocks.com Presents Online Audio Interview with Larry Consalvi, CEO of Gateway International, Discussing Defense and Aerospace Contracts with Boeing, Raytheon, Northrop and Goodrich Aerostructures. “Our target is to be a hundred...
How to Capture Streaming Audio
Streaming audio is all over the web these days. There are live radio broadcasts, video and audio streams, and many music vendors use streaming audio as samples of their products. You can listen to the song, but unless you buy it, it can’t be stored...
MLM Success- Secrets of the MLM Holiday Audio
It's the holidays and everyone is wishing each other a Merry Christmas and Happy New year!
And I bet you are going to be sending out holiday cards this year to your friends, family, and the like. We all do it during this time of the year, and...
MP3 Audio File Format – A new format for storing sounds
MP3 is the latest and the most popular audio format that is used now. This acronym stands for MPEG Layer 3. It is a compressed audio format with a compression ratio of up to 12: 1. The sound quality of the audio in this format is very...
Recording Teleclasses and Online Audio: A Step-by-Step Guide for Stress-Free Recording
Do you need to record teleclasses, conference calls or telephone interviews? Good news � the process just got a whole lot easier. If you�re like most busy business people, you don�t want to fiddle around with recording equipment and...
The Basics of Home Audio Speakers
There are great many home audio speakers on the market today ranging in price from a few dollars to thousands of dollars. Buying a set of speakers can be a confusing endeavor, but with a little bit of knowledge you should be able to make a wise...
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Boost Business & Get New Clients With Five Quick & Easy Audio Info Products
I always tell my clients, the best way to get off to a great
start with your self-produced audio products, is to set yourself
up for a few easy wins. The problem is once folks find a way to
create audio easily, they immediately complicate matters by
trying to create a highly complex product right out of the box.
Can you say "Setting yourself up for failure" boys and girls?
When you're starting out - confidence is key. So resist the
temptation to swing for the fences. The best way to ensure your
second and third and fourth project will be incredibly
successful is to get your first one out the door.
So here are five quick and easy audio starter projects. And the
good news is each of these can run 15 minutes or less:
ONE - THE WEB MESSAGE
The best way to get up and running with audio is to cut out the
packaging and distribution hassles. And the best way to do this
is to offer a streaming audio message right on your website.
When combined with a head shot (photo of your smiling mug), and
a suggestion (to opt-in to your very valuable ezine) you
personalize your contact with them AND build your stable of
potential customers.
A word of warning - please avoid the quickie 30-second fluff
pieces so many coaches and consultants are putting up on their
web pages. The worst thing you can do is to make yourself
indistinguishable from the pack, and these superficial messages
will do nothing but turn off potential clients.
There are two ways to get around this land mine.
First, consider a message at least two to three minutes in
length. This will give you time to talk a bit about yourself AND
to state your case on how what you offer is DIFFERENT. The worst
thing you can do is to take a medium - audio - that immediately
distinguishes you, and then reduce it to the same tripe everyone
else is saying. You don't need to put time into crafting a
lengthy message. You do need to put time into making sure what
you say sticks with your listener.
Second, consider starting with a short initial 'teaser', that
raises the listener's curiosity and entices them to click a link
to a second, more detailed message. By requiring listeners to
'opt in', you've already gotten their vote and they've become
much more than a passive observer.
TWO - THE FIVE SECRETS RESOURCE LIST
A sure bet is what I call the "Five Secrets" Resource List. This
can be in any format -CD, MP3, streaming audio - that spells out
five secrets to the results your potential customers are hungry
for, that showcases your own unique approach and point of view.
Examples include "The Five Secrets of Passive Revenue", "The
Five Secrets to Happier Kids", or "The Five Secrets to Doubling
Your Profits AND Your Free Time."
You get the idea.
The key here is compelling content, not the format. You also
want to be sure to include your contact info at the end of the
audio, and suggest several ways your listener can take their
next step towards an ongoing business relationship.
THREE - THE THREE STEPS AUDIO
Secrets are cool. But people want to know what they have to do
to make those
secrets come alive in their own lives and
businesses. Again, the actual format this type of audio is
delivered in is not important. What is important is that your
steps are sequential, easy to follow, and give the listener a
small taste of what you can really do for them.
These steps should detail how to obtain a highly desirable
result that is eluding your potential customers. Examples
include "The Three Steps to Losing 15 Pounds by Summer", "The
Three Steps to Quicker and More Lucrative Real Estate Deals."
FOUR - THE FIVE MINUTE VISUALIZATION
Aw, come on, you're saying. I'm a business consultant. Isn't
this visualization stuff wishy washy? Well, if you consider
300-pound football players wishy washy, you'd better be the one
to tell them.
Cause the truth is visualization has gone mainstream. While it
may have begun with therapists, healers and spiritual
counselors, its now used by athletes and top business performers.
Yes, you can do more than five minutes. There's nothing magic
about that number. What is important is that these can be done
very quickly, with a minimum of writing and preparation. And
rather than just talking at people, these kinds of short
programs involve people. And when you can get people to become
involved with you, its much easier to take them to the next step.
FIVE - THE 15-MINUTE MARKETING CD
These short CD programs - often given away at your live,
in-person appearances - not only introduce what you have to
offer, but give folks an actual sample of you in action. And you
would be surprised how much people like free stuff. Even if
you've never been on Oprah (and that's most of us) you'd be
surprised the crowd you'll draw speaking or at a trade show by
giving away a free CD.
Use the opportunity to involve people with your business. I
often give away free CDs in exchange for signing up for my
mailing list. You can also offer a free gift that's prominently
featured on the packaging of your CD. And the only way they find
out about the free gift is to listen to your CD! If you use this
strategy take care to make sure your gift has value, and isn't
just a ruse to get folks on your mailing list. Remember, we're
not manipulating people here. We're giving them a taste of what
they can expect by taking advantage of everything we have to
offer.
Audio products are powerful. But most folks who want to do them
will never do them because the think they need to put out a
mini-series. By getting started with one of these simple but
powerful ideas, you can take your first profitable steps towards
discovering everything audio products can do for you and your
business.
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copyright (c) 2005 by Robert Schultz. All rights reserved.
About the author:
Rob Schultz, the creator of the Audacious Audio Success System,
mentors cutting edge entrepreneurs to catapult their profits
with their own affordably produced audio and information
products. Receive your free "5 Audacious Avenues to Blockbuster
Audio Profits" special report, packed with crucial keys to
getting started at: http://www.audaciousaudio.com
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