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MakeMyTrip launches India Travel Site
MakeMyTrip launches India Travel Site Offers Lowest Airfare
Guarantee Anywhere in India
New Delhi, Delhi, India, Tuesday, September 06, 2005 --
(Business Wire India) MakeMyTrip.com, India's leading online
travel company, today announced the launch of its new website
for the Indian market. The website www.makemytrip.com offers
online booking of air tickets, hotels, car rentals, weekend
packages and road trips within and from India.
The one-stop travel website aims to shift the power of
information and decision making from the travel agent to the
consumer.
MakeMyTrip, launched in 2000, has grown at a fast pace to emerge
as the leading travel company for travel from USA to India.
Using this expertise and understanding, the India website has
been developed and customized to suit the needs of the Indian
traveller.
Speaking at the launch, Deep Kalra, Founder and CEO,
MakeMyTrip.com, said, "The timing is ideal for MakeMyTrip to
enter the Indian market. The Indian travel & tourism (T&T)
industry has been ranked as the second fastest growing T&T
economy, Internet has crossed 25 million mark and e-commerce
sales are likely to touch Rs 1080 crores by end of Since 2009".
Deep added, "As India gears up for the boom in the tourism and
ecommerce industry, MakeMyTrip will be there to help Indians buy
travel products online anytime, anywhere. Given our success in
the USA and the boom in the Indian market, we are confident that
our competitive offering in India will meet with the same
success as our international offerings".
Exuding confidence about their product, MakeMyTrip, has launched
their operations with an unbeatable "Lowest Airfare Guarantee".
According to the offer if a customer finds an airfare lower than
one offered on the website, the company will return the
difference in the airfare. The Lowest Airfare Guarantee is valid
on all domestic airlines, including the low cost carriers,
operating in India.
Keyur Joshi, Co-founder & Chief Operating Officer,
MakeMyTrip.com, said, "After five successful years of
international operations we have entered into the next phase of
our growth.
"In India we will offer fares from all the airlines, online
booking of rooms in over 350 hotels, car rentals and the most
exhaustive travel content", he said. Keyur pointed out that one
of the outstanding features in MakeMyTrip is the airline tickets
booking engine. The site also offers an interesting
product
called the Road-Trip section that gives the user myriad options
for motorable trips from all large cities with interactive maps
to plan the stop-overs enroute.
While demonstrating the features of the indigenously developed
search engine, Keyur said, "The website is powered by superior
technology and will offer one of the most user-friendly
experiences ever in India. The search engine on our India
website is aptly termed, 'FarePundit' and will guide the user
through all kinds of simple and complex travel itineraries."
Elaborating on the marketing campaign, Sachin Bhatia, Co-founder
& Chief Marketing Officer, MakeMyTrip.com said, "We have a very
powerful proposition for our launch communication, which is the
Low Airfare Guarantee and demonstrates our confidence in our
product and a keen understanding of what the customer is looking
for today. The in-your-face launch communication will ride on a
high decibel media campaign across TV, print, online, outdoor
and other below the line activities, he added.
While all the products will be sold online, MakeMyTrip has set
up a 24x7 customer service operations to assist travellers who
may have post-purchase requirements. Prospective travelers and
customers can call toll free numbers from the US (1800-India-10)
and India (1600-11-8747) or can chat online with the Travel
Consultants. This world-class, 50-seater, call centre is located
at New Delhi.
About MMT
MakeMyTrip was launched in 2000 as an online travel company
catering to the USA to India market. The company grew by over
75% to register sales of over Rs 101 crores in the fiscal year
ending March 2005. For the current year, MakeMyTrip is on track
to achieve sales of Rs 200 crores.
Headquartered at New Delhi, MakeMyTrip has served over 40,000
NRI's in the last five years, has a registered database of
125,000 NRI's and has an impressive year-on-year customer
renewal rate of 30%. SoftBank Asia Infrastructure Fund (SAIF)
recently boosted the company's growth plans with an investment
of Rs 45 crores. SAIF currently manages a series of funds with
over US$900 million in commitments and has invested in MMT to
fund the latter's expansion plans in India and US. Media contact
details
Shilpa Gupta, AM Marketing, MakeMyTrip.com, +91 (11) 26566867,
shilpa.gupta@makemytrip.com
About the author:
Shilpa Gupta, AM Marketing, MakeMyTrip.com, +91 (11) 26566867,
shilpa.gupta@makemytrip.com
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