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MakeMyTrip India Private Limited

MakeMyTrip India Private Limited MakeMyTrip.com, the one-stop travel website offering instant bookings will change the way travel is bought in India. One of the leading travel e-commerce websites in India, MakeMyTrip.com will shift the power of information and decision-making from the travel agent to the customer. The newly launched India web site www.makemytrip.com will offer complete travel solutions and has been specially designed and developed to cater to the Indian traveller.

The MakeMyTrip Advantage · Lowest air- fare Guarantee · Real-time travel booking · 24 x 7 world-class customer service · Convenience of booking anytime, anywhere

Services Offered · Air Tickets: Search, compare and book tickets on any airline, including LCCs (Low Cost Carriers) · Hotel Reservations: Real-time booking of over 300 hotels at discounted tariffs · Car/Taxi Bookings: Book a car at special prices for airport transfers and other trips. · Road-trips: Myriad options for motorable trips from all large cities; with interactive maps · Weekend Breaks: Hundreds of package options at all price points

MakeMyTrip.com - An Overview Since its inception in 2000, MakeMyTrip has been growing at a fast pace to emerge as the foremost travel website in the US to India market, which is valued at Rs 4,400 crores. The company crossed Rs 100 crores in billing for the financial year ending March, 2005. With an unprecedented growth rate, superior technology and over three years of profitable operations, MakeMyTrip has established itself as the leading online travel company focusing on in-bound tourism. Headquartered at New Delhi, MakeMyTrip has served over 40,000 NRI's in the last five years, has a registered database of 125,000 NRI's and has an impressive year-on-year customer renewal rate of 30%.

Growth In the fiscal year ending March 2005, MakeMyTrip grew by over 75% to register sales of over Rs 100 crores. For the current year, MakeMyTrip is on track to achieve sales of Rs 200 crores. SoftBank Asia Infrastructure Fund (SAIF) recently boost the company's growth plans with an investment of

 


Rs 45 crores. SAIF currently manages a series of funds with over US$900 million in commitments and has invested in MakeMyTrip to fund the latter's expansion plans in India and US.

MMTrix The MakeMyTrip website is powered by a pioneering technology termed "MMTrix". This uniquely intelligent travel booking engine has been built in- house to search, match and book complex travel itineraries. The state-of-art technology allows customized booking for flights, hotels, holidays and cars. This booking engine ably assists the customers through wide ranging travel plans that include negotiated airfares, multi-airline, multi-hop, up sell and other requirements typical to long haul travel in the most simplistic manner. The website also offers an exhaustive database of hotel packages, giving the customer the most comprehensive and convenient means to book travel in India.

Customer Support All operations of MakeMyTrip are supported by their 24x7 customer care centre. Prospective travelers and customers can call toll free numbers in US (1800-India-10), India (1600-1122-89) or can chat online with the Travel Consultants to seek assistance for their travel needs. This world-class, 50-seater, call centre is located at New Delhi.

Management Deep Kalra, Founder & CEO, started the company in April 2000. A professional turned entrepreneur, he has previously held senior management positions with GE Capital and ABN AMRO BANK. The top management team also includes Keyur Joshi (Co-Founder & Chief Operating Officer) and Sachin Bhatia (Co-Founder & Chief Marketing Officer). The company employs over 150 young and highly charged professionals to manage operations, customer service, sales and marketing.

MakeMyTrip recently also announced the appointment of Mr Philip C. Wolf, globally renowned travel guru, as an independent member to its board of directors.

Shilpa Gupta, AM Marketing, MakeMyTrip.com +91 (11) 26566867 shilpa.gupta@makemytrip.com

About the author:

Shilpa Gupta, AM Marketing, MakeMyTrip.com +91 (11) 26566867 shilpa.gupta@makemytrip.com