Write Your Own Success Story: Using Articles to Promote Your Business
Most likely, you've tried marketing with classified ads, sales
letters, compelling web copy, or even press releases. These
methods can be extremely effective ways to get the word out and
drum up some business, but if you're looking for the kind of
exposure that can take on a life of its own (and a potentially
very long one), try using articles.
"But how can an article be used as a marketing tool?" you ask.
Well, it's really quite simple; just write an article that is
somehow associated with your business. For example, if you're
marketing a business opportunity, an article about recognizing
the scams in the biz opp world might be a great angle to take.
People who are looking for business opportunities (like the one
you're offering) will be interested in reading your article.
At the end of the article, include a brief bio or subtle ad that
tells who you are and what you do, as well as an email address or
link to your web site. That way, when people finish reading and
are convinced that you know what you're talking about, they're
likely to contact you.
So how do you get your articles out there for people to read?
There are plenty of online self-publishing sites you can use for
free, such as IdeaMarketers.com, MarketingSeek.com, and
MakingProfit.com. Placing your articles on these sites is easy,
and ezine editors and others are always looking for articles at
in these places. So,
not only does the general public have easy
access to your work, but so do editors who will almost certainly
publish your article in their online or offline publications.
That extra exposure can get the word out to a huge audience...
potentially hundreds of thousands.
Be aware, however, that only the politest of editors will ask
your permission or notify you when they've published your
article. However, the exposure you're likely to get will be well
worth it.
Give your article a catchy title that will grab attention and
make people want to read. Articles that give good information or
explain how to accomplish something are usually best, and will be
read most often. If you lack confidence in your abilities as a
writer or don't have the time, there are plenty of writing firms
out there that have experience writing these articles, and
they'll be more than happy to help.
Meredith Pond is a professional and freelance writer with
extensive experience working on the web. Meredith provides
writing and editing services to individuals and businesses alike
at great prices. See
http://www.geocities.com/wordsmith25/MeredithPond.html for
details. For instant info on prices and services, send a blank
email to mailto:meredithpond@getresponse.com. Contact Meredith
directly at mailto:wordsmith25@hotmail.com.
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