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Creating an Art Affiliate Website
There is a huge market for art. Almost all people from any age
or background will buy art and posters from time to time. By
purchasing this art online consumers can save a lot of money
over retail stores. Knowing all of this puts you in a great
position to make a profit by directing consumer to this art
without having to make a significant investment or carrying any
overhead.
The key to making this possible is to take advantage of art
affiliate programs offered by several websites. It doesn't
matter which program you decide to use the concept and steps to
success are the same. In this guide I'll walk you through every
step of the process and demonstrate each step using our sample
website, Tropical Art.
For those of you already familiar with how affiliate websites
work, you can skip ahead to step one. For the rest of you I'll
briefly explain. By becoming an affiliate of an art website you
agree to send customers to them, in exchange for earning a
commission off the sale. There are several ways to do this, but
the most common is by setting up your own website for your
virtual art store. You allow visitors to browse the art
selection you offer and when they wish to make a purchase you
send them to the website you have affiliated with to check out.
When you send the visitor to the affiliate manager's website,
the url includes a tracking id so that you get credit for the
sale. You can visit the tropical art website above for an
example of how this works. The percentage of commission you
collect for this varies based on the program and how many sales
you make, but it typically ranges from 10%-25% of the amount
purchased. With art purchases it's not unusual for a single
visitor to purchase $100 or more in art so you can see how the
sales can add up quickly.
Step 1 - Select an Affiliate Program
The first thing you need to do is select an affiliate program.
The reason it is important to do this first is because it can
take days or even weeks to receive approval of your acceptance
back from these programs. By doing this step first it will not
hold you up later on. Some of the affiliate programs require you
to list your website before signing up, while with others it's
optional. If it's required you can skip this step and come back
to it.
There are several factors to look when choosing an affiliate
program. Some questions you need to ask are: What percentage of
commission will you be paid? How wide is the product selection?
Will consumers feel safe providing their credit card information
to this site?
I highly recommend sticking with the big three art affiliate
programs, Art.com, Art
International and All Posters. While there are
plenty of others to choose from and many are legit, there are
always a few scams out there and I simply can not personally
vouch for the others. By working with the big players in the
industry you also are typically able to offer your visitors a
wider selection. For my sample site I will be using the art.com
affiliate program
Step 2 -
Selecting a Topic
It's important for you to know that setting up an art website
and making money off of it is going to take some work and you're
not going to profit over night. Most websites get the majority
of traffic from search engines, but as with any industry you
have competition. This guide will show you how to put up a good
fight to get your site ranked in the search engines and get
traffic to your site. It's important to begin with the end in
mind so the first step is finding what topic you wish to
target.
Usually beginners want to set up a massive art store that sells
every product available. While this sounds good at first, it's
not practical for a novice or anyone without serious financial
backing to compete in this field. You have to find a niche to
target and focus all of your energies on that niche. The most
important step in doing this is to find the primary keyword you
want to target. I recommend the keyword suggestion tool from
Digital Point for doing this.
This tool is simple to use. Just enter a keyword that describes
the type of site you want to set up such as "art" and click the
suggest button. You'll get a list of related keywords and the
number of daily searches each receives. I recommend using the
Overture numbers which show the number of searches performed on
Yahoo because I feel these are a more accurate example. At the
time of writing this the term "art" receives over 29,000
searches a day! As I said before this is way too competetive of
a term for most people to target. My suggestion is to scroll
down towards the bottom of the list and look at terms for easier
targets. The words in each phrase are listed in alphabetical
order, not necessirly in the order searched. For example the
term I targeted in this example "tropical art" is listed as "art
tropical" on this site. It receives about 400 searches a day on
Yahoo alone which will be more than enough to earn a decent
amount on this site. Once you found one you think you'd be
interested in, go to the search engine you use and perform a
search for it. Look at the top few sites and ask yourself the
question of if you feel you can build a site that is of this
quality or higher or hire someone else to. If the answer is no
I'd recommend you try other terms until you find the right
one.
Step 3 - Make Sure You Have Products to Sell
So far you haven't spent any money and have invested a minimal
amount of time. Before you do either you need to make sure you
have a fair number of products to sell related to the topic you
have chosen. Doing this is simple. Just browse the site you have
chosen to become an affiliate for and make sure they sell
products related to your topic.
For the Tropical Art website I'm using as an example
I can see Art.com offers a beach and ocean
gallery that will be perfect. If you can't find any products
for your topic or a very limited selection I would suggest
finding another topic or a different affiliate program.
About the author:
This article has been provided by Art Affiliate. At
ArtAffiliate.com you will find great resources to help you set
up an art affiliate
site.
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