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10 Classic E-zine Advertising Tips
1. Target your advertising. The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. 2. Track your ads. Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which...
13 Free or Cheap Effective Advertising Methods
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited...
A lunchtime lesson on print advertising
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.
Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics...
Balancing SEO and Other Forms Of Advertising
Search engines are by and far the largest supplier of traffic to your web site. Moreover, its targeted, meaning the visitors that arrive at your site were looking for information that you are delivering. At least this is the goal of the search...
Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! What is it? The fact that you don't analyze what type of...
Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to...
Keys to Targeting Your Internet Advertising
Copyright 2005 Peter Tarrida del Marmol
So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a...
Network Marketing Advertising Draws Interested Leads
Network marketing advertising is necessary to attract quality leads to your MLM campaign. Selling the products often is not enough. You must also tell people about the unique opportunity your business can offer them. Your network marketing...
Targeted Ezine Advertising
So... what does "targeted ezine advertising" mean? It means placing your ads in ezines that are related to the product or service you are promoting. The readers of these ezines should potentially be more interested in your offer. Let's get...
The Cumulative Effect of Marketing and Advertising
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
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The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.
While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
Rather than having several ads running at the same time, try to space out your ads a bit and run only one at a time. Why? Well think of it this way. Say a visitor seeing your ad on one site and thinking "interesting, I may have to buy something later". Later that same day if they are on another website I'm sure they'll think "there it is again, but I'll buy later".
Now think if you would have waited a week or two before advertising at that second site in which this visitor comes to daily, and then seeing it saying "oh wow that site! I forgot I was going to buy there last week, so I'd better do it now".
See the difference?
Rather than one person seeing your site several times in one day or week and it still being the bad time, if you space your ads out you have a better chance of catching them when it IS a better time.......or at least taking a closer look at your site and getting them subscribed to your newsletter or other free offers you have on your website.
Another reason it's good to spread your advertising dollars as far as they will go is for contant exposure. If you are seen constantly in several places at all times, the easier you are going to be remembered. Not to mention like we said before, always be seen by someone who IS ready to buy.
Now of course, when you do choose to advertise on several sites at the same time, there is the chance you will reach more of your target audience. Plus if you have the funds to constantly advertise on several sites at once, go for it! Just remember to keep the ads going, so you have a constant flow of visitors.
About the Author
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About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting:
http://www.DirectSalesHelpers.com
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