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Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last...
Advertising Your Work From Home Internet Business With PPC Search Engines.
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do...
Getting Started Advertising Your New Home Business on a Shoestring Budget
Getting Started Advertising Your New Home Business on a
Shoestring Budget
Copyright ©2005 Eric Mathieu 1-2-3-work-at-
home.com
So, you've started a new business? Congratulations! Now, you
need to start advertising.
When you...
How Advertising and Marketing Got Started
Copyright Since 2009 Presslink Publishing
This is the first in a series of 10 articles starting with the
beginnings of advertising and marketing through to present day.
Advertising, as we know it, probably started to prosper in 1904
when John...
How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising. What I have found today is that online businesses have a built in advantage when...
Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that...
One Year Later, I Still Generate Thousands Of Dollars From This Single Advertising Article
Turning a boring description of what your business does into a
valuable, useful article to be eagerly read by your prospects is
without doubt one of the most powerful online marketing
strategies that any business can use today.
Why is it so...
Online Advertising Mistakes – 3 Don’ts For Newbies
Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity! Mistake#1. Spamming SPAM…Sending People Annoying Messages… Yes, you got the point! People hate spams simply because they...
The Cumulative Effect of Marketing and Advertising
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
The Perils and Pitfalls of Pay-per-click Advertising
Copyright 2005 Log Cabin Rustics In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you’ve just designed a...
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Targeted Ezine Advertising
So... what does "targeted ezine advertising" mean?
It means placing your ads in ezines that are related to the
product or service you are promoting. The readers of these
ezines should potentially be more interested in your offer.
Let's get started!
Step 1 CHOOSING THE RIGHT EZINES
A good place to start is by looking in ezine directories.
Most directories either have search capabilities or the
ezines are listed in specific categories.
I like to use a directory that gives information such as
when the listing was updated, the number of subscribers,
first issue date, if the publisher accepts free ads, and
rates for paid ads.
Two directories you could use to start your search are:
http://www.ezinelocater.com/
http://www.freezineweb.com/index.html
The freezineweb listing gives all of the above information
and much more such as ad rules, ads per issue, articles
excepted, ad swaps, etc.
You can also enter a search directly into a search engine
such as Google - http://www.google.com For example, if
your product were vitamins, you could search the term
"health ezines". If the vitamins were distributed by an MLM
program, you could also search "MLM ezines" or "Network
Marketing ezines".
Look at sample issues, if possible, and subscribe to those
ezines you think will be best for your ad. Read a few issues
to get the feel of the kind of content the ezine covers.
At this point, you should be able to make a list of targeted
ezines that contain quality content. Content that you feel
many of the subscribers are reading. Include the number of
subscribers for each ezine.
Step 2 PICKING THE EZINES
There are a couple of other things you could look at to
narrow down the field. First, what sort of ads does the
publisher sell? Top
sponsor? Bottom sponsor? Solo?
Classified? Where are the ads placed?
Classified ads placed in a separate ad sheet are nearly
worthless. No content, no readers. How many ads are in
each issue? Is there a blank line after the headline to draw
attention? Do the ads look appealing to you?
If you want to check even further, you could contact the
publisher and find out how the subscribers were obtained.
Purchased subscribers tend to be less responsive than those
that have readily signed up at the publisher's website.
If the publisher has automatically subscribed people that
have posted an ad at a classified site, don't EVEN go there!
Most publishers use multiple means of obtaining subscribers,
which will yield a subscriber base that is hard to judge.
Another good question to ask - Is the list cleaned on a
regular basis? Are the addresses that have bounced several
times removed? My list may be smaller because of it, but 3
times in a row and they're OUT!
You should now be able to narrow your list down to your
favorite 3-5 ezines. The marketing "gurus" would give you
a formula for determining if the cost is within reason.
My formula? I like to place top sponsor ads or solo ads.
(and free classified ads - but those I'll place in any
targeted ezine! Hey, they only cost a little time!)
So... I look at all of my favorite targeted ezines, and
discard any that are out of my price range. Then I look at
those left to see which offers the best price per subscriber
for a top sponsor or solo ad. I'll try that one first.
Oh, and... don't forget to track your results!
About the Author
Marla Bland, Editor of Dynamic Marketing Newsletter
Free ezine Ads for subscribers. Low cost and no cost
advertising methods to build a profitable online business.
http://www.nettraffictools.com
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