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Affordable Advertising Agencies
Low cost internet advertising agencies are the ideal way and
most recommended means to make your product or service known and
for your web site to earn money. There is such a very huge range
of affordable internet advertising agencies that are...
Balancing SEO and Other Forms Of Advertising
Search engines are by and far the largest supplier of traffic to your web site. Moreover, its targeted, meaning the visitors that arrive at your site were looking for information that you are delivering. At least this is the goal of the search...
Discover the Paid Advertising Strategies -- Without Blowing Your Budget!
What are your visitors worth to you? Once you know how to calculate the value of a visitor to your site, you'll be able to figure out how much you can afford to spend on advertising without draining your wallet. There are a few simple...
Establish Financial Security Advertising
So you've decided that maybe, just maybe, the rat race isn't for you. So what are your alternatives? I suppose you could quit society, move to a remote area and live off the land. But I'm going to go ahead and assume that's not an option. What is...
Internet Advertising Options.
Internet Advertising Options Copyright Alan Martin http://AJDirectCashflow.co
m
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the...
Keys to Targeting Your Internet Advertising
Copyright 2005 Peter Tarrida del Marmol
So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a...
The Deception of FFA Advertising
FFA, or Free For All sites are the next generation of internet marketing. Or at least that's what many want you to believe. FFA sites are places where anyone can post a short ad with a link, as long as they agree to accept emails from the...
The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes. Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or...
Time Proven Internet Advertising Options
Copyright 2005 Glenn McDonald
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately...
Where is online advertising going?
Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed.
Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs,...
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Pay-Per-Click Advertising – The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.
What Is A PPC?
A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.
How Does It Work?
When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.
To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.
Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90
per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.
If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.
PPC Cons
Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.
PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company in San Diego, California comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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