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Advertising for the perplexed - part II
The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the...
Advertising Made Easy
How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com )
McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.
The study went on to show...
Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last...
Drink Up...Neat MLM Advertising Idea
Here is a tip for getting more traffic and building public awareness of your MLM domain (MLM website url) for those who want a lot of local traffic. 1) Go visit a restaurant or pub in your locality and ask them how many coffee / beer cups they...
Easy Ways to Make Your Website and Advertising Sell
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually...
Hedge Fund Advertising
HEDGE FUND ADVERTISING Have you seen all those big full page ads for hedge funds in the Wall Street Journal, the Financial Times, Investors Business Daily? You haven’t. Maybe they are being drowned out by the regular mutual funds who...
Microsoft and PPC Advertising -- Not Quite a Flirt Anymore
Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter .
Currently, MSN still displays search ads from Yahoo! Search Marketing, through a contract that...
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them. The market...
The Importance of Advertising Your Home Business
The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential...
To Increase Your Advertising Effectiveness – Stop Selling!
by Karon Thackston © 2001 http://www.ktamarketing.com How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want...
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Outdoor advertising – why it could work for you
Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising (4.88%), cinema advertising (0.95%), and internet advertising (3.56%). It’s therefore no secret that outdoor advertising works, but what relevance is that for the smaller business who doesn’t have the £14m outdoor advertising budget that mobile communications firm O2 spent in 2004?
Good advertising starts at home
Suppose you run a tile company in an industrial estate visible from a motorway or duel-carriageway on the outskirts of town. Every time someone drives past and sees the blank exterior wall of your unit you’ve missed a potential lead. People may momentarily wonder who you are and what you do, but few have the curiosity to further investigate. And when they finally do come to re-tile their kitchen and see your yellow pages ad, they may well think “hmmm, I drive past that industrial estate every day but I’ve never seen a tile company. God knows where it is; we’ll go to Topps Tiles instead’. Whoops, you’ve lost a sale.
The solution – yes, it’s obvious, but the amount of business lost through inadequate or non-existant outdoor advertising is staggering. The guy from the tile company need only spend a few hundred pounds on a pvc banner with the phrase ‘BUY TILES HERE’ and hang it on the outside of his building facing the traffic and, wow, look how passing trade increased. You don’t generally need planning permission to erect a banner. Even better, a
full, vibrant, inviting mesh façade listing the company’s products and services and inviting the customer to come in and find out more – suddenly you’re no-longer Topps Tiles broke brother, rather a genuine and serious competitior, and the public will remember you for it. “Have you seen that new tile company on the outskirts of town?”
Help your potential customers and they’ll help you
Whether you a promoting a product, event or service, the opportunities for tasteful and cost-effective outdoor advertising are massive. Take the example of bars and nightclubs – how often have you been put off from paying to enter an establishment because you simply don’t know what to expect when you get inside…hard house, 60’s classics, foam party? It’s a lottery, and when you ask the door staff they helpfully instruct to step aside. Solution? A easily changeable banner over the door with ‘TONIGHT – FOAM PARTY!’ – cheap, easy, incredibly useful and generally overlooked.
Whatever field of business you are in the opportunities for helping your potential customer make informed decisions and spread awareness of your offerings through outdoor advertising is vast, and the options, from small PVC banners to mesh building wraps are all-encompassing – all it takes is a little thought about how to use your space to your advantage.
About the author:
Tim Lamm:
Prime 4 Print
http://www.prime4print.co.uk
Large format digital printing - banners, backdrops, displays, creative design
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