|
|
|
10 Critical Things To Do Before You Spend A Dime In Advertising
“Research…” Let’s say it again… “Research”…Grrrrrrrr. The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let’s analyse the word itself. “Search” means to go looking for...
5 Secret Tips to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting...
Advertising - Does it matter?
When advertising, you need to sell your opportunity, your products, and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you...
Free Advertising, Exposure And Traffic Through Powerful Testimonials
There's nothing like a glowing review to make you feel better about a purchase. It can help overcome doubts, answer questions, and really ramp up the excitement factor. Such is the power of a well-written, well-placed testimonial. In this age of...
Free Website Advertising with Coop Advertising Network
I've decided to register for Coop Advertising Network couple of
months ago. It's a free service offered by Digitalpoint .
Since joining the Coop Advertising Network , I've seen dramatic
increases with my search engine results. I'd highly...
Hit The Bulls Eye With Your Advertising
To help make your online business a successful venture you need to take advantage of targeted advertising as frequently as possible. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or...
Indirect Advertising
I am reasonably certain that anyone reading this article is familiar with all the free online advertising methods such as the all-too familiar Sp-m emails, Classified Ads, FFA pages, Banners, Text Ads, Traffic Exchanges, Newsletters, Guaranteed...
"Internet Advertising Options" Copyright @ Pradeep Aggarwal www.Internet-successkey.com
Internet Advertising Options By Pradeep Aggarwal
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their...
Pay Per Click Advertising: 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad). This not only hurts sales in the form of less clicks to your site, but on search engines...
The Hottest New Advertising Craze To Hit The Internet - Pixel Ads
Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.
I generate traffic to my website through traditional channels...
|
|
| |
|
|
|
|
|
|
Local Business Advertising & Google Adwords
Local Business Advertising
"I don't need the Internet to advertise - I'm a local business!"
Okay...
If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?
I hope you would spend that money again and again!
Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses:
An internet presence announces your business to the world.
When you are online, you have little control about where traffic is coming to you from (if you are not actively driving traffic that is), but what if you could make sure that people who lived in your area, who buy your goods and would make ideal customers could be targeted!
Google Adwords can help you target local people, not people from New Zealand if you live in the UK - but people close to you.
Pinpoint geographic targeting of prospects is an optimum use of your local business advertising budget.
Is it 100% foolproof?
Alas no, but it's a good start.
How do I do it?
Well the easiest way to do this is as follows:
Create a national campaign with your search terms and your location terms - eg: If you're a plumber in Poole then "plumber poole" would be a good keyword.
Create a geo-targeted campaign (this can be done in a couple of ways - I'll leave the nitty gritty details out for now) which means your ads are served to local people when they search for your keywords.
So in the plumber example if a local person types in "plumber" and doesn't mention anything
else, your advert will be shown.
So goes the theory anyway.
Does it work all the time?
Like I said - Not always very well.
This is because Google uses IP addresses to determine location and this method is somewhat of a cleaver when a scalpel is required.
It all depends how diligent ISP's are when allocating IP addresses to their customers, the only way you can know is through empirical means.
What if the regional targeting is producing no results?
If this is the case then a national campaign with location terms included (as mentioned above) is your best bet.
If you were to run a national campaign on the same keywords without the location terms, you will be competing with other players who have a national presence for your particular product/service which could prove very expensive.
Your local business advertising budget spend should at the very least give Adwords and PPC advertising in general a tryout. Remember there are an infinite number of keywords in any target market.
Just because the big boys may have a stranglehold on the 'obvious' terms does not mean your market is saturated.
About the Author: Tom O'Brien is a certified Google Adwords Professional and helps businesses maximise advertising ROI. For further tips on using Adwords effectively, visit: http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html
Source: www.isnare.com
|
|
|
|
|
|