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10 Classic E-zine Advertising Tips
1. Target your advertising. The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. 2. Track your ads. Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which...
A lunchtime lesson on print advertising
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.
Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics...
Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.” This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the...
Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton...
Five Secrets to Effective Pay-Per-Click Advertising
With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?
Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming...
Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that...
Primer to Selling Advertising on Your Site
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few. Those that do...
Science of Advertising and How to Benefit From It
Copyright 2005 Arun Pal Singh It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works. What is...
The Best Kind of Advertising
Copyright 2005 Donovan Baldwin
He was a little old man, and he was confused. All around him
were huge, confusing technological marvels, and he had no clue
what he was really looking for...or at, for that matter.
I was on commission, so...
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who...
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How to win the advertising and promotion game
I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no
easy answers.
Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.
The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.
THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?
Don’t feel bad about that. It has happened to many of us before.
See, knowing where to spend the advertising money is not enough
to get the job done.
Where to spend the money only begins to highlight the other
issues connected with advertising:
· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns
THE MARKETING PLAN
The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.
To learn more about constructing your own marketing plan, visit
the Small Business Administration website for a comprehensive
study of the elements of a Marketing Plan:
http://www.home-business.com/nav/articles/links/sba_plan.html
ADVERTISING STRATEGY
It is important to understand what you expect to gain from your
advertising.
Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?
Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?
Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?
When you know what you want, then you will better understand
just how to do it.
HEADLINES, AD COPY
AND VISUAL PRESENTATION
You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.
Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.
TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS
Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.
It does not matter how you track your advertising --- just make
sure you do it!
IN SUMMARY
The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.
If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.
Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.
By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the
process.
When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come
easy.
Warm regards,
Buniei
my home site
http://www.internetmarketpower.com
http://www.pluginprofitsite.com/main-3666
About the Author
About the author:
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Buniei Ahn, The Home Biz Guy can help you launch your very own
m.oney making website today that's 100% ready to take orders and
pull in massive profits for you right now ... g.uaranteed! Visit:
http://www.pluginprofitsite.com/main-3666
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