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5 Unique Ways To Get FREE Advertising
Copyright 2005 Carlo Cabrera 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them...
Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing...
Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! What is it? The fact that you don't analyze what type of...
Future Con Artists on the Internet: Tricks they will use to take your advertising dollars
Let's imagine a scenario where you just purchased some traffic for your website from a company that looked and was recommended by some of your peers. You send them your ad and join their list. They tell you that they have over 50,000 people on their...
Internet Advertising Options
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their business appropriately and are, in turn, loosing...
Online Advertising: 10 Eye-opening Secrets To Sky-rocket Your Sales
If you're having problems generating a lot of sales at your
website, it may be because you're not aware of these 10
eye-popping powerful web site promotion strategies that Internet
promotion experts are using to sky-rocket their sales:
1....
Pixel advertising Works
People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention. This is what...
searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic...
searchEstate provides free advertising and free web traffic via its revolutionary new search engine affiliate scheme. Complete with free web sites and Internet tracking tools to track your advertisements and adjust as required. searchEstate...
The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes. Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or...
There is no such thing as Free Advertising
There is no such thing as Free Advertising.
Yep, you read right. There is NO such thing as FREE Advertising. The only kind of advertising you can get is inexpensive or expensive, good or bad, but you can’t get FREE advertising.
Why...
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How to use bar code SMS for mobile advertising, marketing, CRM
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner.
Anybody that frequents shopping Malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way.
What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system and the moment the item is scanned, it deducts the item from the warehouse's inventory. Each product in the database has a minimum stock level - the moment it reaches that stock level, it sends out an alert that X amount of a product needs to be ordered. Automated, convenient, easy.
The above sample system serves to explain how and why bar codes are used in the off-line or sales / Warehousing side of business. Nowadays the same principles apply to mobile technology.
With the ability of bar coding systems to be incorporated with Office functionality, convergence of technology opened a new automation arena in the business world. I am sure all of us at one point or another queued at the movie theater to watch our favorite movie.
Just imagine no more long lines - you arrive at the movie theater with your mobile phone, walk past a scanner where a bar code on your mobile phone is scanned and you take your seat to enjoy the movie!!! That is how easy it could be with mobile ticketing.
The process is simple - let's use e-ticketing as an example:
A customer visits the Venue´s web site where they book and pay online. Confirmation of their booking or ticket is received on their
mobile phone via bar code SMS. The client saves the bar code SMS and present their mobile phone upon arrival at the Venue where it is scanned and access allowed.
Now that is service!!!! E-ticketing will apply to any event - for example the up-coming 2010 World cup soccer in South Africa, the Rugby and football matches which takes place weekly, conferences and events that are organized also requiring access - just to name a few.
Mobile bar coding also plays an important role in customer services (CRM). Retail stores that send out discount vouchers (gift vouchers) with snail mail could now replace the paper work with bar code SMS - on condition of course that customers give their permission to receive the message. Instead of posting vouchers, retailers could SMS a bar code discount voucher to their clients. The client saves the bar code on their phone. Upon arrival at the store they present their mobile phone with the saved bar code at the pay point. The bar code is scanned in, discount allocated to the purchase total and new balance due calculated.
Besides the convenience factor the marketing department also obtains a method of measuring response on promotions. With the bar code scanner hooked up to the till, which is hooked up to the office back end and accounting system, tracking of clients making use of discount vouchers is easy to obtain. A marketing executive´s dream, as reports are produced with the push of a button.
Convergence of mobile and web combined with off-line/online technologies are inevitable. We believe it is the companies that join the wireless revolution that will benefit most. They will retain more clients as they show that they carry the best interest of their customers at heart through eliminating any situation that could lead to customer dissatisfaction.
Copyright Marinda Stuiver - http://www.smswarehouse.com
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