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Ezines Are Effective In Advertising Your Online Business?
'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact? An Internet Marketer once...
How Advertising and Marketing Got Started
Copyright Since 2009 Presslink Publishing
This is the first in a series of 10 articles starting with the
beginnings of advertising and marketing through to present day.
Advertising, as we know it, probably started to prosper in 1904
when John...
How To Click With Online Advertising
Clicking With Online Adverts
If your business is small and operating in a niche market,
you need an alternative to the free search engines that are
becoming even more competitive and complex. Pay-Per-Click
("PPC") advertising can be that...
How-To Get FREE eZine Advertising And Be Seen As An Expert At The Same Time Is Easier Then You Think
Sick of paying those high prices for ezine advertising?
Would you like to know How-To get that much needed exposure to
your online business absolutely FREE of Charge with just a
little work on your part?
I sure know I would.
The...
How to use bar code SMS for mobile advertising, marketing, CRM
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned...
"Internet Advertising Options" Copyright @ Pradeep Aggarwal www.Internet-successkey.com
Internet Advertising Options By Pradeep Aggarwal
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their...
Low Cost Advertising and Scams on the Internet
"A business without a sign is a sign of no business". This is an
advertising banner or quotation that can be seen in large
billboards along the roads and on the side or top of buildings
that is vacant. Television and radio would say, "This...
Pay Per Click Advertising Works If You Do It Right
The fastest way to get your product or service out to the marketplace is with a pay per click advertising campaign. In a matter of minutes you can be on page one of some of the most popular keywords relating to the theme of your website. A...
To Increase Your Advertising Effectiveness – Stop Selling!
by Karon Thackston © 2001 http://www.ktamarketing.com How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want...
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who...
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Free Advertising, Exposure And Traffic Through Powerful Testimonials
There's nothing like a glowing review to
make you feel better about a purchase.
It can help overcome doubts, answer
questions, and really ramp up the
excitement factor. Such is the power of
a well-written, well-placed testimonial.
In this age of skepticism, many people
sometimes discount testimonials, feeling
like they're fake, or made up.
But we know better!
Site owners recognize that there is nothing like a positive, unsolicited testimonial from a customer to strengthen a professional reputation. Especially if the customer shares how their product or service changed their lives for the better.
They usually post these in very public
areas, for obvious reasons.
Now, imagine the exposure your name
and URL will receive if YOUR testimonial is posted. There you are, commonly in a highlighted box, with your URL hyperlinked back to your web site.
Think some potential prospects will come across this link and perhaps, out of curiosity, click through to your site? Especially if you combine a mention of your own product or service within the testimonial? I've seen people get an enormous amount of additional traffic this way.
Do this quick exercise. Go to some of the 'guru' websites. Look for the testimonials. You'll start noticing the same names and URL's showing up over and over again. These people are on to something! Namely, spillover traffic!
Plus, by being seen on the web sites of a heavy hitter, the writers' credibility is enhanced by affiliation.
Testimonials are a win-win.
Do yourself a favor - from now on, every time you sign up for a free service, buy a product, or sign up for an affiliate program, write a short
testimonial and send it to the web site's owner/webmaster.
You may soon see your words emblazoned
across another's web site.
If you have a web site you want to target for a good testimonial, follow these tips:
*First of all, look to see if testimonials are posted. If so, where? Make sure they are in high traffic areas, especially if they're
not on the first page.
*Study the other testimonials for tone and wording...determine what the webmaster is looking for. Then write and submit a better one.
*Link the testimonial to specific benefits you gained from the product/service. Try to weave in the nature of your own business, how you were able to use the new product/ service, and its positive impact.
*Always, always include your link with your name
*Try this same technique with ezines!
Now, Put The Shoe On The Other Foot!
When you are ready to launch a new
product, approach those heavy hitters that have used your testimonials on their sites in the past. Give them a free 'review' copy, in exchange for a testimonial. Now, suddenly, you're following in the guru's footsteps, except that the shoe's on the
other foot - now they're endorsing you!
Think this could have a positive effect on sales? You tell me!
A testimonial only takes a few minutes to write. If enough of your comments are used across the Internet, those few minutes could turn into a very profitable investment.
About the Author
Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html
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