|
|
|
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you...
Advertising Revenue
Advertising Revenue - Making Money With Adsense Advertising revenue and Google Adsense go hand-in-hand. The Internet has regained a lot of credibility since its fall from grace at the end of the 90’s. This means more businesses are spending more...
An Overlooked Fr~e Advertising Opportunity
An Overlooked Fr~e Advertising Opportunity © Terri Seymour When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous...
How to Make the Most of Your Advertising
As an ezine publisher, I come across lots of ads and I've started noticing some things about them. Not big things, just little things that are often overlooked when you're in the middle of an advertising frenzy. The trouble is little things do...
Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that...
Online Advertising Techniques
Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. An ad written to draw visits to your site must be exciting, appealing, and friendly. The secret to a...
The Benefits of Pay Per Click Advertising
Why use Pay Per Click advertising?
1: Pay Per Click Advertising is by far the most direct
marketing system ever invented . You actually get to place
your ad directly in front of a prospect that has searched on a
term related to your...
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a...
This Affiliate Marketing Software Could Transform Your Google Adwords and Overture Advertising Campaigns into a Huge Success
Finding the right keywords and phrases that'll turn your Google Adwords and Overture ad campaigns into real moneymakers is a daunting challenge. But now with the release of Jeff Alderson's "Ad Word Analyzer 2.0" software, you may just have found...
Why Paid Inclusion is better than PPC advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there...
|
|
| |
|
|
|
|
|
|
Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”
This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.
Here is what Google says Adlinks are: “What are Ad Links by Google?
Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.
The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”
Positive Aspects of Adlinks:
They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.
The Adlinks ads display 10 ad results when clicked without cluttering you page.
Google’s rules allow you to
place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.
Negative Aspects of Adlinks:
Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.
Where are the best places to display Adlinks ads?
The best place to display them are within your navigation menu. Try to make them blend in as best as possible.
Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?
Are Adlink ads as effective as the normal ad blocks?
Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.
About the author:
http://www.derrickpizur.info
Want Free information about Google Adsense and Search Engine Opt?
|
|
|
|
|
|